Digital and Social Media Marketing student · Stoke-on-Trent
My goal is to be a digital marketing expert.
Tom Black. Strong skills in sales, marketing, networking and business, with an achieved D*D*D Extended Diploma, a record as the strongest seller on a busy theme park site, and my very own personal brand.
£330Taken in one day at Brean, vs a ~£25 daily average
D*D*DBTEC Level 3 Business Extended Diploma
Student Life with Tom.
My own personal brand on TikTok, where I talk about my experiences as a student in college and university, how to make friends, how to budget and much more.
TikTok · @student_life_with_tom · Launched 9 September 2026
As of the 27th of September 2026 I have grown from nothing to 187 followers, 1,300 likes and a total of 41,000 views across all videos, with all organic growth.
What I do
Run a TikTok channel sharing college help and pre-uni advice, now documenting the move into university life.
Grew to 187 followers and 1,300+ likes in under three weeks, planning, scripting, filming and editing every video myself.
Review performance after every post to work out which hooks and formats hold attention, and build the next video around what works.
Games Host · Brean Theme Park · April - November 2025 and March - September 2026
Brean Theme Park
I worked at Brean Theme Park on the games stands, where my job was to be enthusiastic and make sure the customers had a positive experience playing the games, making the games and the park as a whole a fun atmosphere to be in.
My £330 day was on basketball, tucked away in another bit of the theme park, against a daily average of around £25.
"We can get someone to fill your job, but they won't do a Tom job."
My manager at Brean Theme Park
Training the team
My personal responsibility was to train all of the new employees so they could be happy and bring life to the games, but also drive sales and hit revenue expectations. I was chosen by management to train every new team member on payments, customer approach and rapport building.
Recognition
Because of my enthusiasm, determination and sales ability, I was constantly recognised by my managers and quickly given additional responsibilities to further demonstrate my skills as a leader.
Beat the daily takings average consistently, reaching over 11x the average on two separate occasions through upselling and customer retention tactics.
Recognised by managers and the owner as one of the strongest workers on site, with a perfect attendance record across every scheduled shift.
Made sure the games were played properly, no one broke the rules and everyone had a great time and a positive attitude whilst playing.
Marketing Work Experience · Weston College · June 2025
Weston College marketing
During the summer of 2025, I did a week of work experience at the marketing department of Weston College, where I was involved with different members of the marketing team each day.
I focused on varying sides of the marketing at the college, such as the Weston College, UCW and West of England Institute of Technology websites and the social media.
ESOL Cooking Challenge
I was tasked with covering the ESOL Cooking Challenge from start to finish, which involved getting statements from the students and the staff about the event, taking various pictures of them cooking and the finished food. Then we wrote an article to tell the story of ESOL students doing their final assessment.
Posters in Canva
I designed posters for some courses in Canva, using the college's brand colour palette, typography and positioning but with my own creative input and ideas, and these were all signed off and used in official Weston College advertising.
The New York article
The one piece I am most proud of is my article on my trip to New York with the college, the business capital of the world, documenting everything that happened every day, the places we went and the lessons we learnt along the way. It was well received by marketing managers, directors and course lecturers.
Analysed competitor websites and other social media outlets as a member of the college's target audience.
Helped produce social media posts and articles, captioning posts to resonate with the target audience.
Had my content ideas used across the college social media accounts.
Trusted with more complex projects after the team recognised the accuracy and detail of my early work.
At the end of my work experience, I was commended by many members of the team for the high standard of work and my attitude in the work environment.
Enterprise projects.
My course hosts an enterprise project, where the business students get a £50 budget and must make as much money as possible for the Weston Hospice charity.
Oct - Dec 2024 · I was in charge of the marketing
Halloween and Christmas candles
My idea was making Halloween and Christmas themed candles to capitalise on the increased spending of those two holidays.
After this was approved we got our moulds, wax and wicks to start production as soon as possible. I quickly got videos of the candles being produced and uploaded them to short form platforms to try and gain an initial following to drive more people to the events.
Because of our marketing and sales, we sold quite a few Halloween candles, which enabled us to reinvest into Christmas themed candles. I emailed many Christmas markets and managed to secure three market spots, which allowed us to sell a lot more candles in such a short space.
We made £600 and came second in the entire project, and we presented it in front of senior people from the charity.
2025 · My idea
Wooden bauble kits
We made wooden bauble bundles, consisting of wooden baubles, paints, brushes, string and a bell, for under £5 with 100% profit per kit.
I had the idea, found the stock and assembled the products.
Worked closely with our mentor to make marketing material for the social media accounts.
Outreached to many businesses.
Went to two markets and a hotel to sell stock.
Projects.
Mobile app · Building solo
Roam, a travel logging app
Roam is a travel logging app. It's a solo-built mobile app using Expo, Supabase and PostGIS.
The pivot
A major strategic pivot towards a personal travel record over a social network, with a Letterboxd-inspired social layer: countries, trending and journeys replacing a feed.
What's done
Screen designs for the home tab, progress tab, search and infinite scroll.
A comprehensive product requirements document.
UK Online Safety Act compliance research.
Campaign · BTEC coursework
Student recruitment campaign
My favourite piece of coursework was a campaign I designed to recruit prospective students to a higher education provider, built around TikTok, Instagram and YouTube.
I argued the testimonials should come from students rather than staff, because it lands harder coming from someone already living it.
Education.
University of Staffordshire · 2026 - 2029
BSc (Hons) Digital and Social Media Marketing
Studying a CIM-accredited degree, with the chance to earn the CIM Certificate in Professional Digital Marketing alongside it.
Currently learning advertising, content creation, social media strategy and how to measure digital performance, through hands-on modules built around real industry tools.
Building towards data analysis, digital marketing strategy and consumer behaviour, finishing with a consultancy project for a real company.
Weston College · 2024 - 2026
BTEC Level 3 Business Extended Diploma
Achieved D*D*D across International Business, Digital Marketing, Business Decision Making, Principles of Management, Recruitment and Selection, CSR, Events, English Legal System, Training and Development and Personal Finance.
Analysed the global strategies of Microsoft and DHL, and designed and pitched an original business plan for The Games Room, a self-devised commercial venture.
Ran a micro-enterprise from concept through to trading, tracking real sales and supply costs.
In my marketing and digital marketing units I was consistently recognised for the quality of work, amount of detail, my contributions and my ability to apply marketing concepts effectively.
The Blue School · 2019 - 2024
10 GCSEs including Maths and English (5)
Elected Year Representative by a large majority.
Performed in a four-night run of Les Misérables alongside GCSE Drama, building public speaking and collaboration skills.
About me.
Since college, I have had a passion for social media marketing, the psychology behind marketing campaigns, brand images, colours and typography, and above all, the ability to tell a story.
I would like to study marketing because it interests me greatly: the psychology behind consumer decisions and choices, and the ways subtle marketing messages can influence people in all sorts of ways.
I chose Staffordshire because the BSc in Digital and Social Media Marketing fits what I actually want to do rather than marketing in general. I went to the open day and spent most of it talking to the course lecturers rather than walking round.
A campaign I love
One example is the "This is an Xbox" campaign, where Xbox used a very creative and attention grabbing message, paired with a great campaign showing that Xbox games can be played on a lot more devices than before, therefore making them an Xbox. It interests me because of its widespread application: they made merch and used traditional and more modern media in a variety of ways.
Technology and AI
I also have a strong interest in technology, and with the growing shift towards digital marketing and the increasing role of AI, I see an opportunity to specialise in an emerging area of the industry. This combination of creativity and technology would allow me to offer innovative solutions and stand out in a competitive field.
An entrepreneurial mindset
I have always had an entrepreneurial mindset, which I have put into practice by attempting to scale various online stores and social media brands. These ventures required me to research markets, test marketing strategies and manage budgets, learning from my mistakes along the way. The process taught me resilience, adaptability, and how to assess and respond to feedback quickly.
"We can get someone to fill your job, but they won't do a Tom job."
My manager at Brean Theme Park
The best work experience student they'd had.
What the marketing team at Weston College told me
Sales and upsellingShort-form content productionBrand identity designCopywritingSales and upsellingShort-form content productionBrand identity designCopywriting
Market and competitor researchPublic speakingTeam trainingStorytellingMarket and competitor researchPublic speakingTeam trainingStorytelling
Contact
Let's talk.
Thank you for reading, and I would be glad to talk any of it through. References available on request.